"If you cannot measure it, you cannot improve it." This statement was made by the Irish physicist and engineer William Thomas otherwise know as Lord Kelvin.  For those who have ever taken any science classes you might recognize the word "Kelvin" which is used to measure and calculate measurements of temperatures.  Hold on science gods… … READ MORE

With money being extremely tight right now, getting the most bang for your buck is on top of everyone’s list. Which is why I decided to make this Friday entry about how you can make your marketing dollars go farther and provide you greater return on investment (ROI). For most people selling services … READ MORE

As most of you know I like to keep myself busy with different projects that allow me to research and learn about new technologies, new industries and the inner workings of each. Recently, our team of marketers, designers and developers started building out a few interesting concepts which I would like to get some feedback … READ MORE

Some folks have asked me to define what Social Media Markeitng really is.  I believe this sometimes gets a little scued or misunderstood in terms of what this really is and what it entails.  Social Media Marketing and Social Media Optimization is the process of marketing one’s site as to achieve markeitng and branding goals … READ MORE

When talking to potential clients who are interested in marketing their business or website, one conversation continually comes up around the costs involved in marketing their product or service online. I’m not going to lie, eyebrows usually raise when we talk to them about our average marketing campaign costs.  Every once in a while a … READ MORE

Building a social platform or website doesn’t lead to success. Even the most successful of these types of sites market the heck out of what they have or provide. … READ MORE

Most people know that one of the main ingredients to a solid internet marketing campaign is building links or link building.  Moreover, everyone at ePromoters.com knows that "Link Juice" is the name of the game.  For you business folks out there, link juice refers to the process of building inbound links to your website by … READ MORE

That old saying "if you build it they will come", definitely does not apply to the internet.  In my opinion, any internet-based campaign/project should be architected in exactly the opposite way.  In other words, drive the traffic, then build!  I have a saying I use every once in awhile… "create the problem first, build the … READ MORE

I was speaking with a potential new client this morning and right before we got off the phone, he stated that he was ultimately looking for a “win-win” situation. As I hung up the phone, I couldn’t get that out of my head.  Don’t get me wrong, I’ve heard this more times than I care … READ MORE

I was grabbing a cup of coffee this morning when the phone rang. It was my father who right out of the gate starts asking me to get his friends movie on the first page of Google. His friend had just recently finished a documentary titled “Proud American”. It is a series … READ MORE